✦ Design, build, and ship.

Brand, product, and custom software — for founders and operators who need to ship.

One senior designer-engineer. I build launch-ready MVPs, internal tools, and brand identities — in weeks, not quarters. So you ship while competitors are still hiring.

What I do

Four offers. Pick the one that sounds like your situation.

MVP Build

from €8,000

4 weeks • brand + site + working product

For founders launching something new. You ship a real product — brand, site, and working core flows — by week 4.

  • Brand identity + marketing site
  • 2–3 core product flows in Next.js + Supabase
  • Deployed to production on Vercel
  • Handoff doc + video walkthrough
Book a call →

Internal Tool Build

from €12,000

6–10 weeks • custom software for how your business actually runs

For operators who’ve outgrown spreadsheets, Trello, and duct-taped SaaS tools. Custom software, owned by you, built for exactly how your team works.

  • Custom web app in Next.js + Supabase
  • Multi-user auth, roles, and permissions
  • Deployed on your infrastructure or managed by me
  • 30 days of post-launch support included
Book a call →

Brand Sprint

€5,000

2 weeks • complete visual identity

For founders who have a product and need identity to match.

  • Logo system + wordmark
  • Color palette + typography scale
  • Brand guidelines (PDF)
  • AI brand prompt library
Book a call →

Design & Build Retainer

€2,900/month

Ongoing design and development support

For teams post-launch who need continuous iteration. Shipped weekly.

  • Weekly shipped work
  • Design + development + brand under one roof
  • Async communication via Slack
  • One or two slots open at a time
Book a call →

Not sure where to start? → Brand & Product Audit — €490

3-day async review of your current brand, site, or product, with a written report and a 30-min walkthrough. Often the fastest way to figure out what’s actually worth fixing.

How I work.

Same process, whether it's a 2-week brand sprint or a 10-week internal tool build.

Phase 1

Design & Build

Brand identity and key screens in Figma to set direction. Design and development overlap — once the foundation is set, building starts immediately.

Phase 2

Iterate

Production work happens in parallel — code, design refinement, integrations. You follow progress on staging or a working Figma file, with async updates every few days.

Phase 3

Launch

Testing, deployment, handover. Your product goes live.

Phase 4

Polish & Handoff

One round of refinements, technical docs, brand guide, and a video walkthrough for your team. Most clients continue on a Design & Build Retainer for ongoing iteration.

How can one person ship this fast?

I’ve been building with AI since the earliest serious models — not as a chatbot on the side, but as the core of how I ship. Figma designs become structured spec files that AI agents build against. Claude writes the code, Codex reviews it, automated tests run on every change, and I’m in the loop at every step making the calls. My SaaS Flowdesk has been built this way from day one — over a year in production with real users.

This is why 4 weeks is realistic instead of optimistic.

About

I build for founders and operators who need to ship.

I’m Aigar. A designer and engineer based in Tallinn. I’ve spent the last 10+ years working across brand, product design, and full-stack development — the combination most early-stage founders and operators actually need but rarely find in one person.

Before going solo, I built and still run Kauplus Rattapood, a bike shop in Laagri. That’s where Flowdesk started — I built our workshop management software because nothing on the market fit how we actually worked. That experience is the reason I understand internal tools from both sides: the operator who’s frustrated with tools that don’t fit, and the engineer who has to build something that actually ships.

I work with one or two clients at a time. That’s deliberate. It means you get senior attention from start to finish, not a junior rotating between projects.

Success stories

Flowdesk dashboard

Flowdesk

SaaS for workshop businesses. AI-powered job tracking, bookings, and inventory. Built on Next.js, Supabase, and Vercel.

flowdesk.ee →
Brand SaaS Product Design Next.js
Hykell dashboard

Hykell

Cloud cost optimization dashboard. Full product built on Next.js with AWS services — Cognito, Amplify, and QuickSight.

hykell.com →
SaaS Brand Next.js AWS
SalesOrder platform

SalesOrder

B2B order management platform that replaces manual workflows with automated, error-free ordering. Brand identity and product design for the self-service portal.

salesorder.eu →
Brand Product Design UI/UX B2B SaaS
✦ Client Stories

What clients say

“Understood our business model deeply and delivered both brand and website with impressive speed and thoroughness. Aigar’s design vision aligned perfectly with ours.”

Avora

“Easy to communicate with — asks the right questions to understand our needs perfectly, then delivers exactly what we envisioned.”

Birch Tree Analytics

“Everything from logo to code in one place. Exceptional quality and a seamless experience from start to finish.”

Kauplus Rattapood

Common questions

Can you really build a product in 4 weeks?

Yes, for MVP scope. I focus on 2–3 core features that prove your idea works — a real product your customers can use and pay for, not a half-baked prototype. Internal tool builds run longer (6–10 weeks) because the complexity is in the business logic, not the surface area.

Why hire you to build custom software instead of just buying a SaaS?

Sometimes you shouldn’t — off-the-shelf SaaS is the right answer when your process is standard. But when you’re spending hours every week fighting a tool to do what you actually need, paying for five different subscriptions to cover one workflow, or exporting to spreadsheets to make anything work — that’s when custom pays back fast. A well-built internal tool usually pays for itself in 6–12 months in time saved, and you own it forever.

Can one person really do all of this?

Yes — and I’m not doing it alone. I use AI tools for scaffolding, research, and production support, and I’ve spent a decade building the design and engineering muscle to direct them well. That combination is what makes 4–10 week timelines realistic. You get a senior designer-engineer on point from day one, not a rotating team of juniors.

What if the project needs more than you can handle alone?

Then I bring in people I’ve worked with — specific developers, copywriters, or specialists I trust — and stay on point for direction and delivery. You keep one point of contact. I’m upfront about scope from the start, so if something is genuinely outside what I can ship in the timeline you need, I’ll tell you before we sign anything.

Will it scale when I get users?

The stack (Next.js + Supabase + Vercel) is built for scale. The same tools power products with millions of users. You won’t need to rebuild when things take off.

What if I just need occasional help, not a retainer?

Ad-hoc work is €80/hour with a 4-hour minimum. Most clients prefer the Design & Build Retainer for predictability, but hourly works for small fixes or one-off additions.

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